When integrating RB2B into your operations, it’s crucial to update your privacy policies to reflect the new data processing activities. To align with best practices, we strongly advise collaborating with your legal team to review and modify your privacy policy appropriately.


Additionally, ensure that these updates are synchronized with a cookie compliance tool, like CookiePro. This step is essential to maintain transparency with your website visitors by providing them with clear, up-to-date information about how their data is handled.


For incorporating RB2B practices into your privacy policy, here is the suggested language:


When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email or home address. We (or service providers on our behalf) may then send communications and marketing to these email or home addresses. You may opt out of receiving this advertising by visiting https://app.retention.com/optout